SONY ERICSSON FIFA TILT EXTENDED

First Filipino flag bearer to FIFA World Cup™


Join now for an experience of a lifetime at the 2010 FIFA World Cup™ at www.clickthecity.com/sonyericssonfifa. Children have until March 25, 2010 to send in their videos answering, “Why I deserve to win the Sony Ericsson Search for the FIFA World Cup™ flag bearer.” Sony Ericsson is sending a Filipino child to proudly carry a FIFA flag live on the pitch in South Africa , marking the first time the country will participate in the global sports event.

The competition dares Filipino children aged 10-16 years old to creatively answer the question in a 30-60 second video. Act, dance, illustrate, sing or perform the reason. Contestants can submit as many entries as they want. Five finalists will each win the Sony Ericsson Kita, the gesture gaming phone wonder with 5-megapixel camera, photo geo-tagging, Net access, high quality media player and stereo speakers.

From then on, the five videos will be voted upon for the Philippines to decide who gets to be the first FIFA flag bearer. The grand winner, together with his parent or guardian, will fly to South Africa in July complete with hotel accommodations and pocket money. He or she will then walk the pitch with other young flag bearers and watch a thrilling FIFA World Cup™ semi-finals match firsthand.

“This will be the first time for the Philippines to participate in a FIFA World Cup™ event so we are inviting Filipino children to try out and give it their best,” said Dennis Manzano, Sony Ericsson General Manager.

More details are at www.clickthecity.com/sonyericssonfifa. Join in or vote for the top video of your choice. The grand winner will be announced on April 20, 2010.

WANNA WATCH FIFA LIVE?

Trip to South Africa and Sony Ericsson phones up for grabs in FIFA World Cup ™ video contest

It’s game on for FIFA World Cup™ fans as Sony Ericsson launches a video competition that promises exciting prizes including the new gesture gaming phone Kita and a trip for two to South Africa . Sony Ericsson is searching for a Filipino child to be a FIFA flag bearer in the 2010 FIFA World Cup™ in South Africa .

The winning child, together with his parent or guardian, can use his Sony Ericsson Kita to catch the excitement of this once-in-a-lifetime experience.

“The Sony Ericsson Kita will be an exciting and handy travel companion for our young FIFA flag bearer headed for Cape Town , South Africa . The handset will help him or her keep in touch, and keep us posted on this historic journey ahead. This will be the first time for the Philippines to participate in a FIFA World Cup event,” said Dennis Manzano, Sony Ericsson General Manager.

Sony Ericsson will award Kita handsets to the top five finalists of the Search for the FIFA World Cup™ Flag Bearer. The contest is open to Filipino children aged 10-16 years old. Simply create a 30-60 second video and creatively answer, “Why I deserve to win the Sony Ericsson Search for the FIFA World Cup™ flag bearer.” Upload the video to http://www.clickthecity.com/sonyericssonfifa/. Children can have fun and present their reasons in play, song, dance and other creative ways to convince judges.

Five finalists will be chosen and beginning March 8, 2010, voting for the number one favorite flag bearer begins. Sony Ericsson will let the public decide who deserves the honor of being sent as the Philippines ’ first FIFA flag bearer to this premier international sporting event.

The Sony Ericsson Kita is the first motion and gesture gaming handset outside the Japanese market, and features everything for the young traveler to enjoy. It comes loaded with gesture games, so one can just move their body to play and win. Other great games, including motion and standard games, are ready to be accessed from a games carousel on the phone’s desktop. A/B buttons act as gaming shortcut keys.

Kita also comes with a 5-megapixel camera with auto focus, 4x digital zoom, face detection and geo-tagging. Take pictures and record videos of unforgettable FIFA World Cup™ moments. The camera has a send-to-web function for one to easily share images and video clips to family and friends. Music call lets a user share their music with one button press while talking.

Exclusively for the Asia Pacific market, the Kita also comes with exclusive content from the Sony Ericsson Entertainment Asia portal. Each phone can be loaded with entertainment features of the user’s choice such as blockbuster films from Sony Pictures, songs and music videos from Sony Music and game titles from the Gameloft content library.

Sony Ericsson is the Official Mobile Phone Handset of the 2010 FIFA World Cup™. Visit http://www.clickthecity.com/sonyericssonfifa/ to learn more about the Sony Ericsson Search for the FIFA World Cup™ Flag Bearer. Registered voters on the site will get a chance to win the exclusive Sony Ericsson Team Pilipinas shirts.

ENCHANTED KINGDOM TIES UP WITH SUPER FERRY FOR MAGICAL LEARNING

Apprentice Students to Sail Away on a Fun and Educational Trip to Country’s Premier Theme Park


Ava Engel, SuperFerry’s Executive Vice President & CEO, Andrew Deyto, SuperFerry’s AVP for Sales & Marketing seal the deal by shaking hands with EK’s Eldar the Wizard. Mario O. Mamon, EK’s President and Chairman (extreme left) and Cynthia R. Mamon, Ph.D., EK’s VP for SMILE (Sales, Marketing, Imagineering, Leisure and Entertainment) (extreme right) smile on with approval.

Enchanted Kingdom (EK), the country’s premier theme park with world-class facilities, recently entered into a memorandum of agreement with SuperFerry, the low cost provider of sea travel in the Philippines.

EK will provide a Magical Sail-Away Leisure and Learning Program to HRM and Tourism students from Visayas and Mindanao who are also undergoing their apprenticeship with SuperFerry. In-park workshops on service magic, guest relations management, food services and an overview of park operations will be offered when they visit the Park. The “syllabus” also includes ITEX’s (International Travel Exchange, Inc.) “Pasyal Pinoy”, a tour package which includes an EK Day Pass and a round trip point-to-point shuttle service from Manila North Harbor to EK.

“We are happy to partner with SuperFerry and look forward to teaching their apprentices the first-rate service EK is known for,” said Cynthia R. Mamon, Ph.D., EK’s VP for SMILE (Sales, Marketing, Imagineering, Leisure and Entertainment). “I believe that the knowledge they will acquire from EK will be very useful once they actually start working for the service and tourism industry,” she further added.

“The strategic partnership with EK will expand the students’ horizon in more ways than one. Not only will we provide them the opportunity to learn about ship management, but also the chance to learn first-hand about theme park operations through Enchanted Kingdom,” enthused Ava Engel, SuperFerry’s Executive Vice President and CEO.

Incidentally, EK also renewed its deal with SuperFerry to sponsor the “SuperFerry Biyaheng Bayan Caravan Tour”, now entering its third year. With “Piyestang Pamilya” as its banner theme, the Caravan will visit customers in public markets and plazas in the VisMin area and hold pocket events complete with games and prizes.

Under the partnership, SuperFerry passengers can buy EK tickets bundled with SuperFerry rates providing them a seamless travel from VisMin to EK via ITEX’s “Pasyal Pinoy”. SuperFerry passengers and apprentices on board will no longer worry about their travel and will surely have a magical sail away through EK's travel packages.

Come to Enchanted Kingdom where the magic stays with you! We are open Mondays to Fridays from 2PM to 9PM and Saturdays and Sundays from 11AM to 9PM with Fireworks Display at 8PM until June 7.

For more information you may visit enchantedkingdom.com.ph or call 830-2111 to 16 or 843-6074 to 76. Enchanted Kingdom is located at Santa Rosa, Laguna with sales office at the Biltmore Condominium, 102 Aguirre St. Legaspi Village, Makati City.

For more information, on SuperFerry, you may call their hotline at 528-7000 or visit their website at superferry.com.ph.